Why Personalization Matters to Shop & Earn Programs
Shop & Earn programs on the Cartera platform benefit immensely from our extensive network and the strength we bring as part of the Rakuten family. Our unique expertise in personalization, honed over the past decade, has been instrumental in enhancing member engagement and lifetime value for our partners' programs.
Our data indicates that personalization can improve shop rates by 10% to 20%, underscoring its critical role in our success. Personalization enables Cartera to deliver relevant content to the right audience with the right message at the right time. We also use personalization tools to reduce barriers and points of friction throughout our members’ shopping journeys. Regular, personalized marketing touchpoints keep us connected with members and guide them to their next step of program engagement.
Personalized Landing Pages
We create value for our members by tailoring landing pages to suit different audiences. For instance, new program members have different needs than established, highly engaged members. New members benefit from educational content, reinforcement of the program's value, and perhaps a bit of guidance. In contrast, highly engaged members want to see their wide range of available options and earn rewards with a streamlined experience. Our personalized landing pages ensure that all members are set up for successful engagement.
One-to-One Store Recommendations
Members expect personalized store suggestions throughout their journeys. We leverage members' shopping activity and preferences to recommend relevant stores that both drive engagement and foster trust in the program. As an additional shopping incentive, we offer bonuses to targeted members at select stores. We also use personalized tools designed to empower members, allowing them to discover new stores based on their preferred shopping categories while also keeping them informed about earning opportunities at their favorite stores.
Communication Tools That Connect
Members who use Cartera's browser extensions and opt-in to our emails engage more with our programs. Therefore, driving adoption of these tools is crucial. This starts during the onboarding process with prompts for new and eligible returning members. Personalized placements and targeted bonus-earning opportunities are added strategies that drive email opt-ins and extension installs, setting members up for valuable program engagement.
Personalized Email Marketing
Our targeted emails reach members at optimal moments in their shopping journeys. We send welcome emails to new members, introducing them to the program and educating them about its value. We re-engage with lapsed and non-shopper audiences with reminder emails that provide incentives to return to the program and earn rewards. Tailored email messaging might include prompts to complete purchases at previously viewed stores, or suggestions for new stores based on member shopping activity. Timely touchpoints with relevant content keep members engaged and active with their program.
Summary
As you can see, personalization is integral to every aspect of our business. Many members of the Cartera team have been creating personalized experiences for the past 20 years. We leverage this expertise and deep industry knowledge to build connections that drive lifetime value for both our members and our partners.
At Cartera, we have developed highly successful Shop & Earn programs for some of the world's largest airlines and financial institutions. If you're ready to launch or expand your own Shop & Earn program, let's work together to create a unique strategy that will drive sales and build engagement now, and continue to grow your business well into the future.